About Us
WHO IS ASIACTION ?

Established in 2010 in Hong Kong by Aurélien Hivonnet (in China since 2002) and Gaël Tauvel (in China since 2005), Asiaction stands as a trusted partner for all companies which want to produce in China. Our team relies on procedures and an organisation developed over many years that ensure a real serenity to our customers throughout the purchasing process and production in China.

OUR MISSION

Based on an expertise acquired on the ground, our team identifies and selects those factories that meet the expectations of the international market. Our quality policy requires us to inspect and approve each production before shipping.
Our management team is composed of experienced westerners coming from western countries and assures a good understanding of our clients requirements.

WHERE ARE WE ?

Located at the heart of trade between Asia and the West, we offer our clients all services necessary for their operations in China: sourcing, audit, quality control, production follow-up, logistics handling.
Our operational offices are located in Guangzhou, in the south of the People’s Republic of China, an ideal location within the factory of the world’s Guangdong province.

Asiaction’s timeline
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2008

Kickoff

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Establishment of our first company, Augura SARL, in Paris, France, marking the foundation of our great adventure.

01/25/2008
Read more 01/25/2008
2010

First Steps in China

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The establishment of the Augura Representative Office in Guangzhou marks our first official steps in China.

01/21/2010
Read more 01/21/2010

Asiaction LTD

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Establishment of our headquarters in Asia. Hong Kong benefits from a perfect location, in the middle of Asia.

10/29/2010
Read more 10/29/2010
2013

Business Growth

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After 3 years of steady growth, we move to a bigger office. More space, more staff & a better organisation based on a strong and reliable system (customised ERP/CRM).

03/10/2013
Read more 03/10/2013
2015

New Office in WTC

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2015 marks the change of office to the Guangzhou World Trade Center, a more strategic location, close to local landmarks such as Baiyun Hotel and Garden Hotel, easy access by metro and car.

05/16/2015
Read more 05/16/2015

Asiaction Furniture

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After many years of working in sourcing and more specifically on furniture orders, we decided to use our experience gained in this field and to create a furniture purchasing department: Asiaction Furniture.

05/18/2015
Read more 05/18/2015
2016

meeloa

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In September 2016, we exhibit at the China International Furniture Fair (CIFF) in Shanghai. Soon after, we decide to create our very own design furniture brand: meeloa Learn more about meeloa

09/18/2016
Read more 09/18/2016
2017

New Office

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At the end of 2017, thanks to the good work of Asiaction team, we can move to a bigger office. The new office is still in Guangzhou World Trade Center.

12/10/2017
Read more 12/10/2017

meeloa showroom

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meeloa is growing fast and a showroom was necessary. Find beautiful design furniture in our new office.

12/12/2017
Read more 12/12/2017
2017
Our core values
Cross-Cultural

Our cross-cultural approach helps us to understand our clients requirements and to transmit the information successfully to Chinese factories.

Team Training

Our team is constantly trained to understand always-evolving standards in many themes such as marketing, production, management, shipping and inspection.

Flexible

We share with our customers our experience, know-how and expertise acquired through multidisciplinary international experience.

Ethical

We attach great importance to the respect of international labor laws, we ensure that no child is working in our partner factories.

Our Expertise
Identification
We draw on our experience, the monitoring of raw material costs and the skills of our buyers to identify the best offers.
Negotiation
The understanding of our clients' requests and the Chinese business conventions allows us to offer the best deals
Advice
Our experienced team acts as your personal consultant regarding all matters linked to your orders in China.
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Solutions
As procurement facilitators, we provide solutions to any problem emerging throughout your orders in China.
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